Selected Work
Fabrico
A commercially led hospitality and lifestyle project shaped through positioning clarity, guest experience thinking, and disciplined development strategy under the direction of Matthew Roffe.
Hospitality Advisory
Fabrico
Commercial positioning, hospitality-led F&B strategy, and guest experience direction for a lifestyle venue designed to trade with clarity, atmosphere, and repeat appeal.
Client
Client: Fabrico House
Industry
Hospitality-led F&B and lifestyle
Services
Commercial positioning, concept development, brand direction, guest journey planning, and pre-opening strategy
Year
2025
Project Context
Fabrico was developed as a hospitality-led lifestyle concept combining all-day dining, social energy, and a commercially disciplined operating model. The brief was to shape a venue with enough character to feel distinctive in-market, while ensuring the concept could trade consistently across daytime and evening occasions, with a clear balance between atmosphere, accessibility, and revenue performance.
Strategic Response
Matthew Roffe led the strategic framing of Fabrico as a commercially intelligent hospitality product rather than a purely aesthetic venue. The work focused on defining the customer proposition, sharpening the day-to-night trading logic, and aligning brand direction with operational realities such as dwell time, table mix, menu architecture, and service rhythm. The result was a clearer market position, a stronger guest journey, and a concept better prepared for launch and sustained performance.
Key Project Metrics
1,180
Weekly covers modelled
€142
Revenue per available seat
7 months
Concept-to-launch timeline
Approach
What this page communicates
Fabrico demonstrates Cornerstone GR’s ability to shape hospitality projects where commercial positioning, guest appeal, and operational practicality need to work together from the outset. It reflects a measured approach to concept building, where brand, experience, and trading logic are developed as one coherent proposition.
Editorial presentation
Commercial clarity
Operational realism
Pre-opening discipline
