Stay Hospitality Group
Hospitality strategy for a multi-property European operating platform, led by Matthew Roffe and focused on strengthening commercial performance, portfolio clarity, and operational consistency across a growing collection of hospitality assets.
Case Study Overview
A strategic case study focused on portfolio growth, operating alignment, and commercially intelligent hospitality decision-making across multiple European properties.
Overview
Hospitality Strategy
Stay Hospitality Group is a multi-property European operating platform managing a growing collection of hospitality assets across city and resort markets. The brief centred on strengthening portfolio-wide performance while creating a clearer strategic framework for growth, brand consistency, and owner decision-making.
- Client: Stay Hospitality Group
- Industry: Hospitality Operations and Asset Management
- Services: Hospitality Strategy, Portfolio Positioning, Operating Model Advisory
- Year: 2024
Challenge
Strategic Questions
The central challenge was to define how a diverse portfolio could perform with greater consistency without losing the local character of each property. This required a sharper view of target demand, clearer positioning by asset, and a more disciplined operating approach across revenue, guest experience, and portfolio planning.
- Refined positioning across urban and leisure assets
- Defined target guest segments by property type and market
- Aligned commercial, operational, and guest experience priorities
Approach
Commercial Direction
Matthew Roffe led the strategic response through a portfolio-level review of performance patterns, market fit, and operating priorities. The work established a clearer framework for asset differentiation, rate strategy, guest journey consistency, and growth planning, giving the platform a more coherent basis for both day-to-day decision-making and future expansion.
- Prioritised portfolio segmentation and commercial positioning
- Set operating principles to improve consistency across properties
- Created a strategic roadmap for performance improvement and scale
Outcome
What the Work Enables
The result was a more structured operating platform with clearer portfolio logic, stronger commercial discipline, and a better-defined basis for growth. The work helped Stay Hospitality Group connect strategic intent with practical execution, improving how individual properties were positioned while supporting stronger performance across the wider platform.
As a case study, the project demonstrates Cornerstone GR’s ability to work at platform level as well as property level, bringing together hospitality strategy, operating judgement, and commercial clarity for owners and operators managing multiple assets across Europe.
Key Metrics
01
+7.8% portfolio occupancy uplift
02
+11.4% RevPAR growth across supported assets
03
8 properties aligned under one strategic framework